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3 Essential Marketing Emails that Real Estate Agents Can Send Today
Real estate's busy season is here — when's the last time you reached out to your database? While it's a best practice to stay in touch year-round, it's extra crucial to contact those in your sphere during the spring and summer selling season. Not sure what to say? Stephanie Alfonso and Matthew Montoya of Constant Contact have your back. In a recent webinar, they shared a wealth of outreach tips, including three specific examples of emails you can send to your database. In this article, we'll take a closer look at each of these emails. We'll also offer examples of the components that your message should consider, including subject line, call-to-action, desired business result, and send frequency. Ready? Let's dive in… 1. Homeowner Tips Homeowners spend an average of 10 years in their home, according to the 2024 NAR Home Buyers and Sellers Generational Trends report. That means that they're only ready to receive sales-focused messages once every decade. So what should you send those contacts who are not ready to transact in the near future? Enter the Homeowner Tips email. These friendly messages aim to offer homeowners something of value — in this case, advice on maintaining what's likely their biggest financial asset. You can write these yourself, hire a writer or service to create these, or tap into ChatGPT or a similar AI to help you get started. Subject line: This is an easy one — you can use the title of whatever your tip-focused article is about for the subject line. That could be anything from "3 Tips to Get Your Yard Ready for Spring" to "Appliance Care 101: How to Extend the Lifespan of Your Household Appliances," for example. Call-to-action: This email can be a great way to drive traffic to your website. Post the full article to your blog and include an excerpt in your email with a call-to-action like, "Read more tips here," or "Learn more about maintaining your home." Business result: What do you want this email to accomplish for your business? Here are three results to keep in mind while crafting your message: Staying connected to clients, driving traffic to your website, reaching new clients when your email is shared or forwarded. Send frequency: Once a quarter. 2. Share Your Listings Have a new listing? Share it with your sphere. Here's the break down: Subject line: New properties now available! Call-to-action: See more details / Take a video tour / Schedule a viewing now / Share this listing with family and friends Business result: Increase sales or interest in a property. Get new prospects via email sharing. Send frequency: As needed as determined by your market. 3. Request Referrals Let's close out with some good news: 90% of recent buyers and 87% of recent sellers would recommend their real estate agents, according to NAR. Despite these encouraging numbers, many agents feel uncomfortable asking for a referral. You shouldn't let discomfort get in the way, however, because consumers are already primed to give reviews and referrals. "Anytime we get out of an Uber, what's the first thing that we're asked to do? Give that five star rating. Give that review. We're used to it," says Alfonso. She recommends keeping a template that asks for referrals or testimonials ready to go in your email system. "Being able to shoot that out, automate that out, just makes it so easy. The power of referrals powers our business." Here's what to keep in mind when drafting this email: Subject line: We'd appreciate your referral! Call-to-action: Refer a friend, family member, or colleague / Leave a rating or review on [platform of choice] Business result: Acquire quality leads. Connect with other agents. Boost revenue. Send frequency: Once a quarter to your general database. Immediately after closing to specific clients. Building a Better Email The above is just a fraction of the great advice we received in our webinar. Watch the full recording for more tips on everything from building an effective email to leveraging AI to help write your message. Want an easy way to build and send these emails to your database? RE Technology readers can try Constant Contact FREE for 60 days, no credit card required.
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An Unstoppable Legend: Ben Caballero Remains America's Top-Performing Real Estate Agent
Ben Caballero is an improbable and incomparable real estate legend. How can an individual real estate agent based in Texas sell an average of more than 19 homes daily, every day of the week, including Saturdays and Sundays? Again, 19 homes a day, times 365 days last year, would be 6,935 home sales. Ben sold 7,012 homes in 2023. He is the sole listing agent on every sale, verified by every multiple listing service he works with in Texas. He does not work with any other agent or team at HomesUSA.com, the brokerage where he also is CEO and founder. Ben is unique because he does not work with home buyers at all. He is a sell-side-only agent. His sole clients are 60+ home builders, mainly in Texas's four largest new home markets: Houston, Dallas-Ft. Worth, Austin, and San Antonio. Numbers in the stratosphere Ben is a selling machine. He has been the No. 1 ranked agent in the US since 2013, according to RealTrends (now part of HousingWire). He tops the annual ranking for the total number of transactions and total sales volume every year. Last year, Ben's individual sold homes totaled at an unprecedented $3.638 billion. It's hard to get our brains around the magnitude of Ben's accomplishments, so let's try. If you stacked Ben's newest record volume in one-dollar bills, it would be over 246 miles high, or more than 44 times the height of Mount Everest. If you laid $3.638 billion in one-dollar bills end-to-end, it would go around the earth more than 14 times. Spending $1 every second would take you 115 years to reach $3.638 billion. He is the: First individual agent to reach $1 billion or more in annual sales (2015). First individual agent to reach $2 billion or more in annual sales (2018). First individual agent to reach $3 billion or more in annual sales (2022). First individual agent to exceed $3.5 billion or more in annual sales (2023). From 2004 to 2023, Ben's home sales exceeded 60,000, totaling more than $20 billion. A stack of $20 billion in one-dollar bills would be over 4,000 times taller than the tallest building in the US (One World Trade Center). Unmatched recognition Ben is a three-time Guinness World Records title holder for "Most annual home sale transactions through MLS by an individual sell-side real estate agent—current." In 2016, he sold 3,556 verified home sales, broke his own record in 2018 with 5,801, and broke his record again in 2020 with 6,438. Last year, by breaking the 7,000 home sales barrier, he set a new bar for the industry. Recently, Ben invented SpecDeck, a cutting-edge technology that empowers builders to replace their in-house MLS listing process, a HousingWire 2024 Tech100 Real Estate award winner. Ben was an Inman Innovator Awards winner in 2013, named the "Most Innovative Real Estate Agent." He was a finalist again in 2016 and 2018 and an Inman industry influencer in 2017. Swanepoel (now T3 Sixty) named him a top trendsetter in 2017. Remarkably, Ben received the 2014 "Pinnacle Award" for Real Estate Entrepreneurship, presented by Gary Keller and Keller Williams Realty, even though he never work for KW. Ben has a unique business model Most agents use a retail model – working directly with buyers and sellers. Ben has a wholesale model, working directly with the product's creators – builders. While Ben does not do many of the things that agents typically do, those agents also don't do many of the things Ben does. Plus, the new home sales process is much different—and longer—than a typical existing home listing. For example, every one of Ben's listings leverages his advanced proprietary listing and marketing tech platform, which has 52 built-in listing validations. His typical MLS listing is updated more than a dozen times throughout its listing cycle, and he provides the builder with nearly two dozen services to support each one. The Hustle did an exceptional job describing Ben's journey, what he does, and how he does it. Ben's Podcast Series – Builder Talk and Real Estate Agent Series – also describes his business and shares his secrets to success. Ben is an enigma What may be the most surprising thing about Ben is that the number one Realtor in the world is 83 years old, works out regularly with a professional trainer, and remains one of the hardest-working agents in the business. Incredible milestones mark his career: his father was a first-generation Cuban American from Tampa, Florida, and both his mom and dad became real estate brokers. He is a U.S. Air Force veteran. He became a Realtor when he was 21 and has been one for over 60 years. Ben was also a builder for 18 years. One of the most prized awards in his career was a "Builder's Choice Award" for Excellence in Design & Planning from Builder magazine. He is a serial innovator: he created The Apartment Finders in Dallas in the early 1960s and was among the first – if not the first agent – in the late 1980s to offer a "guarantee" to buy your home if you didn't sell your old house by the time you closed on your new home purchase; invented the first online platform to manage home sales and marketing for builders; and most recently created SpecDeck, the first builder tech platform that uses strategic automation to create a more streamlined and simpler way for builders to have their listings fully managed in the MLS. Finally, few industry thought leaders have the same level of experience as Ben Caballero. He can often spot future outcomes well before most industry experts. He called out iBuyers and challenged the success of the iBuying model (HousingWire – May 2, 2019) at a time when some experts said it would soon account for as many as 1 in 4 home sales. He also explained in detail why the U.S. housing inventory shortfall would last for years, well before the industry's leading economists (Inman – May 12, 2021) jumped on the bandwagon. While Ben often sees the future of real estate before others, he remains surprised whenever he breaks his own sales production numbers. So, the one final question is this: Can Ben do it again? Time will tell. To view the original article, visit the WAV Group blog.
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Innovative Strategies for Geographical Prospecting with RPR
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Trust Your Gut: 13 Red Flags to Avoid Hiring Bad Contractors
Helping a client undergo renovations for their home project is exciting, but it's also a huge undertaking. The contractor you choose can make or break the renovation – not to mention affect your client relationship and chance at future referrals. Hire the wrong person for the job, and your go to market date could be pushed out much longer than you ever planned. In addition, the budget might double or triple, and you could still end up having to hire a second contractor to finish the project or fix the one that was botched. That's why you need to know when to walk—or better yet, run—from a contractor who is about to turn your listing into a money pit or burn a hole in your client's wallet. We spoke with Michael Alladawi, CEO of Revive, a national company that helps real estate agents and homeowners maximize the value of their homes through guided renovations. He shared his insights on the 13 red flags that should have you running for the hills if you ever come across them. 1. The contractor wants a large down payment No one expects contractors to work for free. On the other hand, your "spidey sense" should start tingling if they ask for a large down payment before they start doing any work. "It is typical to collect an advance toward securing large-ticket items such as cabinetry and countertops, but in certain states, it is illegal for a contractor to exceed a certain down payment cap," explains Michael. With or without those regulations, your client should expect to fork over a down payment of no more than 10% of the total project cost. 2. The contract is vague The contract presented by your contractor should be detailed enough that you need to put your reading glasses on to view it. "Be wary of a contract that is devoid of details—or the language is vague at best—regarding the scope of work for the project, responsibilities, payment schedules, and start and stop times," says Alladawi. In fact, he says the scope of work and every single detail must be included in your written agreements. Why is this so important? You don't want to make assumptions regarding what you thought you signed up for. And every time you say, "I thought you were going to…" Michael explains this is what's referred to as scope creep, a "change order," which will cost additional money. For example, you might assume that paint would be included in the cost of painting the home or debris removal is included in a demo, but if it's not in the contract, your client will be paying extra. 3. The contractor had bad or zero reviews You can give the contractor the benefit of the doubt, but you still need to see if there's any dirt on them. These days, everything is online, and if you see bad reviews, take them seriously. The adage that you can't please everyone is true—but multiple bad reviews are usually a smoke signal. And where there's smoke, there's fire. "If you don't see any reviews at all about a company, chances are they have dissolved previous companies and reestablished under a new name," Alladawi explains. When contractors can't clean up their brand or reviews, they often start over. 4. The contractor doesn't have references In addition to reviews, contractors should also have references. Also, if this person has great reviews for painting but they're offering to install a new kitchen, you need examples of the latter. Renovations are significant investments of both time and energy for homeowners. Alladawi explains, "The best way to understand a contractor's work is to review photos, reviews, and references from their work." Contractors should be eager to share the contact information of happy customers who can answer questions about their performance. 5. The bid or estimate is extremely low Usually, consumers are concerned about prices being higher than necessary. However, Alladawi also warns about a low-ball bid. "Contractors know that homeowners will be fixed on costs and the bottom line, and unethical contractors will leave out some scope of work details just to obtain the job," he explains. "You need to review bids against your scope of work to ensure it includes everything you expect." 6. The contractor doesn't have proof of insurance Don't just ask a potential contractor for insurance—ask to see a copy of it. You should also be sure it includes workman's compensation and general liability. "If the project is large in scope, you may want to also check and see that they are bonded," Alladawi recommends. 7. The contractor is a poor communicator We're not saying your contractor needs to have a BA in communications. However, if they fail to return phone calls or address your concerns, Alladawi says this is a preview of what you'll get if you hire them—and he says they may end up abandoning the project. Written communication skills are also important. "When a contractor is hesitant to provide information in writing or engage in proper digital communication, this is a definite red flag that he or she doesn't want a paper trail of evidence or isn't legally licensed to do the work requested," says Alladawi, "A running paper trail is a normal expectation when you're dealing with a contractor." 8. The contractor doesn't mention permits or suggests the homeowner obtain them "Each municipality has different ordinance requirements for various home remodeling projects, including outdoor spaces," Alladawi warns. "Many projects—including retaining walls, driveways, fireplaces, and outdoor kitchens—need to be permitted and engineered and require a substantial amount of expertise to execute properly." And he says your potential contractor needs to address this as it can affect timelines and costs to pull permits. Even worse is a contractor who asks you to pull the permits. Alladawi says this usually means you're dealing with an unlicensed contractor or someone whose license has been revoked. "Never obtain the permit as an agent or homeowner because whoever obtains and signs for the permit is responsible for everything, including fines and fees when things go wrong," he explains. "You want the contractor to carry the burden of doing the work." 9. The contractor doesn't address materials or lien waivers If the contractor is executing draws, and the project is large, Alladawi says you may want to ask about lien waivers. "This is an extra step that will ensure that nobody, including a contractor's supplier, can place a lien on the property," he says. "For example, if a contractor doesn't pay their dealer, the dealer can issue a lien directly on the homeowner, which must be satisfied to receive clean title or deed" if there is ever a sale. In other words, you can't sell your listing until this debt is paid. 10. You're unable to verify the contractor's license, or the names do not match There's a reason you should always verify the contractor's license. Alladawi says this is how you can find out if the contractor is unlicensed and using someone else's license. It's possible this individual's license has been revoked, and they got someone else to apply for one. "It may even be a corporation, but the principals do not match the name of the contractor," he says. 11. The contractor asks for cash payments If the contractor asks if you can pay in cash, it's quite possible this individual is trying to avoid paying taxes on the business or for employees. Alladawi says this is a sign that you're dealing with a dishonest person. But there's yet another reason why you shouldn't pay in cash. "It's important to have proof of payment using a canceled check, receipts, and lien releases upon payments made to the contractor in the event he or she claims they weren't paid," Alladawi says. 12. The contractor is under the influence What people do on their time is their business—but what they do in your home is your business. It might go without saying, but "when it comes to deciding on who you want to work with, a major waving red flag that says, 'don't hire me,' is a contractor who shows up to the job site, and you suspect they are under the influence," Alladawi warns. 13. Bad gut feeling Finally, if you get a bad feeling about a contractor, it's worth considering other options. Your intuition can be a valuable tool in making a decision. Revive Real Estate partners with real estate professionals to provide the funding, guidance, and contractors needed to get strategic pre-sale renovations done fast and for maximum value. Discover more at www.revive.realestate.
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Products

CRS Data MLS Tax Suite
Empower your REALTORS® by adding the MLS Tax Suite as a membership benefit. Since 1989, CRS Data has provided you with a wealth of tax data. Our new, customized MLS Tax Suite by CRS Data integrates seamlessly into your MLS system and gives REALTORS® current tax data, detailed maps and robust features on all browsers and devices. Find listings and FSBOs quickly, evaluate them effectively and give clients professional
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Get.realtor
Get.realtor is your premier destination for revolutionizing your online presence in the real estate industry. We specialize in providing top-level domains such as .realtor™ and .realestate, coupled with cutting-edge website solutions tailored to elevate your business to new heights. At get.realtor we understand the significance of a strong online presence in today's competitive real estate market. Backed by the NATIONAL ASSOCIATION OF REALTORS® our mission is to empower REALTORS®, real estate professionals and businesses by offering them the tools they need to establish a distinctive brand identity and excel in the digital
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RPR for Agents
Realtors Property Resource® (RPR) is a national property database from NAR® designed to provide REALTORS® with advanced technology tools and features needed to provide clients and customers with dynamic reports and analytics. These features assist in helping your clients and customers make informed decisions when buying or selling property. The Realtors Property Resource application: Is exclusive technology only for REALTORS Does not allow public or consumer access Is a NAR® member benefit provided at no additional charge With RPR, All REALTORS® can access: Tax assessment and public records on over 150 million parcels of propertyin the U.S. Mortgage and lien information Largest national database by county of foreclosure, pre-foreclosure, REO and default Nationwide school data, test scores and parent reviews  Dynamic mapping: School Zones, Neighborhoods, Zip Codes, Cities, FEMA etc. Geo-spatial data including aerial photography, street level and bird’s eye view Census, demographic and lifestyle data Neighborhood information Comprehensive property and neighborhood reporting If the local MLS has partnered with RPR to include MLS data in the system, REALTORS® will also have access to: MLS active, sold, pending, expired, withdrawn and canceled statuses Historic listing comparison tool Realtor Valuation Model® (RVM®) Refine property facts, comparables and RVM® for custom valuation report Charts and Graphs will include trends calculated from MLS data  RPR also offers Broker branding to help reinforce your brand as part of the Want to get started? Watch this video on creating an
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RPR for Commercial
RPR for Commercial For those specializing in commercial properties, this program providers users comprehensive market data on a single platform. You can search for data by demographic, psychographic, or spending information to identify areas of high concentration of the customers your client is looking to target.  RPR for Commercial also helps business owners find a location based on an analysis of spending data within drive time, radius, or general area. Commercial reports can also be put together in minutes for your client to show trade area, business opportunities chart, or property reports as well.
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Industry News

Revive Adds First-of-its-Kind Neighborhood Report Feature to Vision AI, Transforming Real Estate Valuations with AI-Driven Condition Analysis
IRVINE, Calif., May 14, 2024 – Most homeowners understand that updating and renovating their home could help them earn more money at its sale, but because "seeing is believing," they might be hesitant to commit to such a big project. Now real estate agents can leverage AI to show home sellers how a pre-sale renovation could help their home command its highest sales price. The newest AI enhancement comes from pre-sale renovation leader Revive, which today announced their new Neighborhood Report. This "groundbreaking feature takes CMA data analysis to the next level and is now part of Revive Vision AI." According to Dalip Jaggi, co-founder of Revive, Neighborhood Report uses advanced AI to provide real estate agents and homeowners with unprecedented condition insights into the homes that recently sold in a neighborhood. "Our release of Vision AI last year was a fresh, groundbreaking use of how computer vision can be used in real estate. This feature of Vision AI provides powerful insights without the need for photos of the property but rather focuses on using computer vision on the recent sales [comps] to bring condition insights to a specific neighborhood," Jaggi said. "It still leverages the same computer vision models to enable agents to instantly show sellers a factual, data-backed analysis showcased in an easy-to-understand summary. This creates a foundation for a discussion about home values." Vision AI's new Neighborhood Report can be an invaluable tool for real estate agents, helping homeowners and past clients keep tabs on their property's value. For a limited time, homeowners can test out the online version of Neighborhood Reports here. Mansoor Bahramand, Revive's Chief Technology Officer and in-house AI expert, notes that Revive's mission to improve its AI offerings focuses on helping agents win more listings. "We're building world-class AI solutions at Revive to help agents deliver more value to sellers and potentially buyers, too," he said. "Demonstrating agent value has never been more important," he added. Bahramand explains that the Neighborhood Analysis section gives homes a score from 1 to 5, with 5 being the best. This score looks at key areas like the condition of the home, the outside area, bathrooms, kitchen, and the rest of the interior. The tool uses artificial intelligence to compare these scores with similar homes. Additionally, there's a Neighborhood Condition Score that uses computer vision to review pictures of homes' exteriors and interiors from recent sales and combines them with market data to assign a letter grade from A to F, with A being the best condition. Key benefits of the Neighborhood Report feature for real estate agents: Objective neighborhood analysis: Agents gain access to an unbiased assessment of the overall neighborhood quality with a letter grade based on the condition of recently sold homes, enabling them to provide sellers with a realistic market snapshot. Comparative home condition insights: The feature equips agents with comparative data to help homeowners understand how their property's condition measures up to homes recently sold in the area, guiding informed decisions on potential improvements. Data-Backed Pre-Sale Renovation Discussions: Neighborhood Report offers agents a powerful tool for evidence-based discussions on the ROI of pre-sale renovations, aiding homeowners in realizing the value of bringing their property to top condition, with the goal of maximizing their sales price. Competitive Advantage for Early Adopters: Early adopting agents using Neighborhood Report demonstrate their market expertise, providing superior service to their clients and setting themselves apart. Availability The Neighborhood Report feature is now available to all Revive Vision AI users, accessible via both the desktop platform and mobile application. Real estate professionals interested in integrating this cutting-edge tool into their workflow can visit revivevision.ai to learn more or request a demo. About Revive Revive Real Estate partners with real estate professionals to provide the funding, guidance, and contractors needed to get strategic pre-sale renovations done fast and for maximum value. Discover more at www.revive.realestate.
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New Zillow Home Loans tool addresses home buyers' biggest concern: affordability
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For the Class of 2024, Austin Ranks as the Top Rental Market for College Graduates
A Combination of High Income-to-Rent Ratio, a Graduate-friendly Job Market and Appealing Lifestyle Make These Metros the Top Markets for Recent College Graduates SANTA CLARA, Calif., May 7, 2024 -- For graduates evaluating where they'll make their mark on the real world after college, Austin, Texas may offer them the best option for living, working and camaraderie amongst their peers. In a new report, Realtor.com® uncovered The Top Markets for Recent College Graduates and Austin ranked #1, followed by Bloomington, Minn. and Pittsburgh, Pa. to round out the top three. "Graduating college is a major accomplishment, and, as commencement speakers often point out, also the beginning of a new chapter. Graduates have a lot to consider when deciding where to start that next phase. Considerations like finding an affordable place to live, positive job prospects and a nice lifestyle, are all important and it can be tricky to balance each of these factors," said Danielle Hale, Chief Economist of Realtor.com®. "Renting is more affordable than buying in the short run and can be a great option, especially when life right after college is usually marked by navigation of uncertainty and personal and professional growth." Top Rental Markets for Recent College Graduates The Realtor.com® analysis of Top Markets for Recent College Graduates uncovers the places in the U.S. where the class of 2024 can find a healthy mix of affordable renting options, job opportunities, and appealing lifestyle based on the following metrics: Affordable Rent Realtor.com® calculated the ratio between rent and income for households between the ages of 25-34, which represents how much of their typical gross income is allocated to housing expenses. A low ratio is better as it suggests the housing costs take up a smaller portion of the monthly paycheck. Among the top 10 markets, the rent-to-income ratio spans from 19.9% to 26.7%. Bloomington, located within the Minneapolis-St. Paul-Bloomington metro area, emerges as the most affordable top-ranked rental market among the top markets with a ratio of 19.9%. Plenty of Choices For recent college graduates starting a fresh new post-grad life, finding an apartment to rent can be tricky, if there aren't many options available it becomes even harder. Realtor.com® calculated a proxy for rental availability by measuring vacancy rates. Higher vacancy rates means a market could offer more options to choose from while potentially tapping into bargaining and negotiating with landlords because of the high supply. Out of the top markets, Austin within the Austin-Round Rock metro area (9.0%), boasts the highest rental vacancy rate. College-Graduate Friendly Jobs When moving to a new city after college, graduates are looking for opportunities to kick start their career. In the Realtor.com® list of Top Markets for Recent College Graduates, people may encounter less difficulty entering the workforce and securing positions that match their skills and qualifications. To define these roles, Realtor.com used data from the Bureau of Labor Statistics, categorizing occupations that require a bachelor's degree but no prior experience as recent college-graduate friendly. Austin, Texas, home to many tech-fueled company offices, leads with 29.6% of occupations in this category in the surrounding metro, followed by Raleigh, N.C. with 28.8%, and Bloomington, Minn. with 26.7%. Job Stability How well one can kick start their career is an important aspect that many college graduates consider when moving to a new city. Another aspect is how well they will be able to grow their career, and whether the area boasts a stable job market. A lower forecasted unemployment rate suggests that recent college graduates could encounter less competition when seeking employment, and better job security, which will help to launch their careers and achieve their professional goals. In the Realtor.com® report, Bloomington, Minn. is forecasted to have the lowest unemployment rate in 2024 (3.1%) among the top 50 metros, followed by Austin, Texas with an unemployment rate of 3.3% in the surrounding metro. Opportunities for Job Growth To measure job opportunities, Realtor.com® used the Indeed Job Posting Index, which details the change in job openings compared to pre-pandemic baselines. A higher index for a market indicates a healthy number of opportunities; recent graduates can use the index to identify whether a place can offer positive job growth in the future. Within the top 10 markets, the index ranged between 114 and 166. Specifically, Scottsdale, Ariz. (an average index score of 166) experienced the highest increase of job openings when compared to the pre-pandemic period. Surrounded by Peers When moving to a new city, college graduates looking to make new friends and encounter people in similar life stages may turn to places with a good amount of peers who can provide a supportive environment, networking opportunities, and access to entry-level jobs. This enhances the transition from college to life after university. Among the top 10 markets, the share of recent college graduates ranged from 2.5% to 4.4%. Notably, Pittsburgh, Pa. (4.4%), has the highest share, followed by Atlanta, Ga. (4.2%) and Richmond, Va. (3.7%). Short Commutes For college graduates who may be accustomed to walking to campus, the transition to work life after college may come with longer commutes, however it doesn't always mean sitting in hours of traffic. The top markets on the Realtor.com® list have an average expected commute time of 25 minutes in 2024, which is shorter than the city/town average of 30 minutes. Notably, Overland Park, Kan., boasts the shortest average commute time of 22 minutes. Bloomington, Minn. and Scottsdale, Ariz. were not far behind; both have an average commute time of 23 min. Appealing Lifestyle Classes are out for good, so why not enjoy the fruits of college labor? Realtor.com® measured how lively a town is using point of interest data provided by Yelp to indicate an abundance of entertainment, shopping, and lifestyle businesses. These businesses encompass a variety of venues such as restaurants, cafes, bars, shops, theaters, comedy clubs, and art studios. Among the top 10 markets, the number of businesses per 1000 households ranged between 17.1 and 39.5. Specifically, Beaverton, Ore., claimed the highest position within the top 10 list, with a ratio of 39.5. Atlanta, Ga., with a ratio of 27.5, and Scottsdale, Ariz., with a ratio of 25.2 were closely behind. For more information on the Realtor.com® Report on Top Rental Market for Recent College Grads please visit realtor.com/research. Data Source and Methodology For the purpose of the research, we ranked 313 cities and towns with a population of more than 75,000 that are located within the 50 largest metro areas. Rent-to-income ratio: Rental data are studio, 1-bedroom, or 2-bedroom units advertised as for-rent on Realtor.com® between April 2023 and March 2024 in the top 50 metros. Rental units include apartments as well as private rentals (condos, townhomes, single-family homes). Household income was sourced from 2024 Claritas estimates based on Census Bureau data. Rental vacancy rates were the 2023 average vacancy rates calculated from Census's Housing Vacancies and Homeownership Survey for each city/place's surrounding metro area. Recent college graduates-friendly occupations were those defined by the Bureau of Labor Statistics, requiring a bachelor's degree but no prior experience. The share of these occupations were then calculated using 2022 ACS 1-Year individual data for each city/place's surrounding metro area. The stated forecasted unemployment rates are Moody's Analytics projections of U.S. Bureau of Labor Statistics Local Area Unemployment Statistics for each city/place's surrounding metro area. The metro level online job posting index was sourced from Indeed's Hiring Lab and we took the average index between April 2023 and March 2024 The share of recent college graduates was estimated using 2022 ACS 1-Year individual data. Recent college graduates were individuals who were between 25 and 29 years old, earned a bachelor degree and were not in school. The average commute time data was sourced from 2024 Claritas estimates based on Census Bureau data. Counts of culture and lifestyle businesses were aggregated from Yelp's November 2023 point of interest data and are aggregated at the city/place level. The counts were then normalized using 2023 Claritas city/place level household data. About Realtor.com® Realtor.com® is an open real estate marketplace built for everyone. Realtor.com® pioneered the world of digital real estate more than 25 years ago. Today, through its website and mobile apps, Realtor.com® is a trusted guide for consumers, empowering more people to find their way home by breaking down barriers, helping them make the right connections, and creating confidence through expert insights and guidance. For professionals, Realtor.com® is a trusted partner for business growth, offering consumer connections and branding solutions that help them succeed in today's on-demand world. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. For more information, visit Realtor.com.
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Revive CTO Mansoor Bahramand Named 2024 'Future Leader in Real Estate'
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Companies

VirtualTourCafe
VirtualTourCafe embarked on a journey to completely redesign and redevelop the online software to meet the needs of today’s real estate industry as well as the new “Web 3.0” graphical and responsive designed websites. Eight thousand hours of developing later, VirtualTourCafe 3.0 was launched on June 1 st , 2016. The new and improved service offers many new features and benefits for the real estate agent, but more importantly positions VirtualTourCafe for the future! The VirtualTourCafe difference: An integrated easy-to-use modern solution for every real estate agent! Today we are still a small but growing company based in Pleasanton, CA with a small staff and lots of help from our friends, family and business partners. We work with independent contractors, photographers and virtual partners around the world. We are proud of what we have accomplished in such a short time with loyal customers who have been with us from the beginning! We have been able to maintain our values and moral compass pointed in the right direction, while always treating our customers, employees and associates as if they are family, and living life full of love and gratitude, one day at a
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Realtors Property Resource® (RPR)
This initiative is based on the collaborative efforts of REALTORS® and the real estate community, including Brokers, MLSs and Associations. RPR’s core mission is to reinforce the REALTOR’S® value in the market place by keeping them ahead of the technology curve and better able to serve today’s’ technology empowered
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CRS Data (Courthouse Retrieval System)
Empower your REALTORS® by adding the MLS Tax Suite as a membership benefit. Since 1989, CRS Data has provided a wealth of accurate and reliable property data. Our MLS Tax Suite provides customizable and comprehensive access to property records, prospecting tools, neighborhood comparables and extensive mapping layers. We constantly improve our MLS Tax Suite based on user feedback - and then deliver with personable customer
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Constant Contact
Constant Contact delivers for the real estate industry with powerful tools to simplify and amplify digital marketing. Whether you’re an agent or a growing firm, our platform is designed to help your business stand out, connect with your audience, and drive real results. Our best-in-class delivery (97%) means your email campaigns reach the inbox—not the spam folder—and our suite of tools allow you to streamline marketing across channels like SMS, social, ads, and events with one platform to accomplish your goals. See what brings thousands of real estate professionals to Constant Contact
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Webinars

[WATCH] The Future of AI
Intrigued by artificial intelligence? Ever wanted to understand it more deeply? We've got just the overview for you! Last month, RE Technology was joined by Dr. Brons Larson of Dell Technologies for a webinar. Dr. Larson is an applied mathematician with a Ph.D. in artificial intelligence who has worked with AI for two decades. Dr. Larson took us on a fascinating journey, explaining the origins of AI, where it's at now, and where it's headed in the future. Webinar attendees were treated to a discussion that ranged from complexity to how AI learns to the ethics of AI — and, yes, how advancements may impact real estate professionals in the future. So if you want to deepen your knowledge of this rapidly changing technology (and sound much smarter at cocktail parties), watch the full webinar below: Webinar Guests Dr. Brons Larson, AI Ecosystems Lead, Dell Technologies Sara Nauert, Strategic Partnerships and Business Development Analyst, Dell Technologies Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelist. 0:54 - Dr. Brons Larson shares his background as an applied mathematician with a Ph.D. in artificial intelligence who has worked in the AI field for 20 years. 2:00 - Dr. Larson offers a snapshot of what AI at Dell Technologies means today. 2:53 - How AI is categorized into three broad areas within Dell. 4:35 - A snapshot of Dell's current AI projects. 8:35 - What's next for AI? An overview of the first, second, and probable third waves of AI. 12:24 - Dr. Larson references quotes from experts, including DARPA's view that AI is essentially a bunch of spreadsheets, and Jeffrey Hinton's suggestion to "throw it all away and start over." 14:47 - Why is a third wave of AI needed? 22:57 - An overview of AI challenges. 25:24 - How human learning differs from how AI learns. 30:45 - How does third wave AI work? 32:15 - What will launch the third wave of AI? 33:45 - Third wave AI offers up an immense opportunity. 36:39 - Impact of shifting from second to third wave AI. 39:05 - Third wave AI and creativity: Will AI replace creative professionals? 42:29 - Sara Nauert shares Dell Technology offers available to RE Technology readers. 44:08 - Dr. Larson answers questions on how AI will impact the real estate industry. Next Steps For questions or more information on Dell Technologies, contact [email protected] Learn more about special offers from Dell for RE Technology readers Watch more webinars
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3 Must-Read Tips for Building a Digital Brand Identity as an Agent
Creating a digital brand identity as a real estate agent has never been a more important component of the business. Both buyers and sellers spend ample time researching potential agents online long before they make any decisions about who will represent them in the home transaction, typically between six months to a year before they actually hire someone. At the same time, it's never been more difficult to craft a distinct brand as an agent, one that prospective buyers and sellers can trust and understand. There are no doubt a lot of agents competing with you in your market, and standing out from the crowd can be a challenge for even the best agents. In a webinar from October 31, 2023, Marilyn Wilson, President of RE Technology, sat down with John Adams, President of Adams, Cameron & Co., and Peter Newton, President of Big Rock Consulting Group, to talk about actionable ways agents can craft their unique brand identity. Watch the video to get the full experience; meanwhile, here are some between-the-lines takeaways from their presentation. 1. Digital reach matters more than physical distance Buying physical advertising on billboards, park benches, or newspapers has been a tried-and-true tactic that many agents have used to establish and spread their brand identity. However, these days, people who buy a new house are moving farther and farther away from their current residence: up to 50 miles, compared to up to 15 miles in previous years. If the billboard ads are working for you, that's great, but remember that there could be potential clients who are miles away from the places you would most likely post a physical ad. Building a digital brand identity will help you to both cement trust locally and generate leads from outside your immediate area. 2. Working with a high-profile brokerage can give you a head start Both buyers and sellers want to work with agents who have an established brand. For newer agents who don't have as much experience, or even for seasoned agents who appreciate the additional leverage, working with a brokerage that aligns with your brand identity and that has done its own work to market and advertise itself can help provide a boost to your own reach. 3. Be ubiquitous and consistent It takes a certain number of impressions before an individual member of your audience will be able to remember who you are and what you do. That's not an indication that your brand needs improvement; rather, it's proof of how inundated everybody is with information all day, every day, and how consistent and persistent messaging can help cut through the noise to reach your target audience. With that in mind, it's smart to diversify your marketing efforts just like you would an investment portfolio. Create content that consistently showcases you as a real estate expert in your niche for different channels. If you make a neighborhood guide video for your website, ask yourself how you can slice it up and reuse it not just on Facebook, but also YouTube, Instagram, TikTok, Snapchat, and other social media platforms that support video sharing. To learn more about how to establish a niche for yourself and the five steps of building a brand, watch the full presentation. Related reading Real Estate Branding: 6 Steps for Agent Success How to Humanize Your Digital Business A Step-by-Step Guide to Branding Your Business
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Mastering Real Estate Marketing in 2023: Back to the Basics
When home sales decline in a market, it may feel natural to pull back on spending to conserve your resources. But is that really the right approach? Instead, top agents take the opposite tack: they get even more aggressive on promotion because they know their competitors are cutting back. This leaves an opportunity for top agents to expand their presence. Then, when the housing market turns favorable again, they can come out stronger than ever. Fortunately, you don't have to spend a ton on promotions to be successful. In a recent webinar, we learned how to act strategically to market yourself to sellers and give your listings a virtual advantage. Watch the webinar recording to learn more: Webinar Guests Michael Vervena, VP of Sales and Marketing, Planitar, Inc. Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelist. 3:40 - Michael Vervena talks about current market challenges. 6:55 - Buyers and sellers are starting their real estate journey online. 8:35 - What do home sellers expect from a real estate professional? 11:27 - Meeting home buyers' expectations. 17:35 - How to give your online listings a virtual advantage. 22:03 - Technology that provides accurate and reliable data to meet buyers' expectations. 42:20 - Strategies for sharing your listings on social media. 43:11 - How to demonstrate your value by showing your client what you did for them. 48:35 - What makes iGuide unique, and how it helps your marketing strategy. Next Steps To learn more about iGuide, visit GoiGUIDE.com To find a service provider in your area, visit goiguide.com/residential-real-estate Read articles about Virtual Tours, Floor Plans, and Online Marketing Explore more Virtual Tour, Floor Plan, and Online Marketing solutions in our Product Directory Watch more webinars
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Online Marketing Boot Camp: Don't Be the Invisible Agent
Can your ideal clients find you online? Making your business visible to potential leads isn't as simple as throwing up a real estate website. Online marketing isn't like Field of Dreams — if you build it, they may not necessarily come. They will, however, come if you undertake a consistent marketing strategy. And it doesn't even have to be complex or time-consuming. The key is cross-promoting your marketing content across various platforms so that you reach consumers wherever they are. We learned all about this in a recent webinar. Watch the recording below to find out how easy it is to get started with an online marketing strategy that puts your business in front of your ideal clients. Webinar Guest Brandon Zwingman, National Business Development Consultant, Elm Street Technology Video Timeline 0:00 - Host Brandon Zwingman introduces himself and the webinar topic. 4:11 - The top five online platforms that most agents aren't using in their online strategy. 6:37 - Email marketing: what kind of emails to leverage, how to use them, and what content to include. 18:05 - Blogging: the benefits to SEO, your online visibility, and how to promote. 20:13 - Facebook: Business pages, how often to post, the most valuable types of posts. 33:33 - LinkedIn: "The silent powerhouse" for real estate marketing. 40:00 - Your website: your central place to be found on the internet. 44:22 - The key to effective social media marketing. 47:08 - The way consumers search has changed. 48:00 - Local ranking factors on Google. 49:37 - Setting up your Google Business Page. 53:00 - The importance of your online brand. 56:27 - Money making goals to set for your online reputation. 1:00:41 - A look at how OutboundEngine can simplify your online marketing strategy. 1:14:58 - Go to bit.ly/profilereach to see how your business is displayed online. Next Steps Visit OutboundEngine.com to learn more Read articles about Online Marketing, or explore more Online Marketing solutions in our Product Directory Watch more webinars Register for our upcoming webinar, Real Estate Marketing in 2023: Focus on the Fundamentals
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[WATCH] The Ultimate Lead Generation Machine: How to Keep Your Repeat and Referral Gears Turning
Did you know that 67% of all real estate leads come from repeat and referral clients? To help our readers learn to nurture this side of your business, we recently co-hosted a webinar with Morris Marketing Group. Webinar attendees learned the latest research on lead generation and conversion, as well as answers to the following questions: Where do the best leads come from? Who is converting them? What is their strategy? Watch the webinar recording below to learn why lead conversion is just as important as lead generation, how to find quality leads, and how to keep your repeat and referral business humming along. Webinar Guest Phil Hollander, VP of Business and Professional Development, Morris Marketing Video Timeline 0:00 - Host Phil Hollander introduces himself and the webinar topic. 5:00 - What type of real estate agent do you want to be? 6:13 - What does having a vision for your business look like? 7:29 - Why you need to generate a steady flow of leads. 7:55 - The Lead Spectrum: a different way to look at leads. 11:33 - Two ways to evaluate a lead. 13:09 - The ideal lead situation. 15:14 - The four dominant personality types of lead generation and conversion. 23:50 - A look at the Prospector and Converter personality types. 25:56 - A look at the Networker and Marketer personality types. 28:59 - How are clients choosing agents these days? 29:57 - Why having a systems-based business is critical to your success. 33:51 - The Success System for generating and converting leads. 36:15 - Component #1 of the Success System: Direct mail newsletter. 40:32 - Component #2 of the Success System: Email newsletter. 41:17 - Component #3 of the Success System: Market updates. 42:29 - Component #4 of the Success System: Birthday and move-in anniversary outreach. 43:01 - Component #5 of the Success System: Phone calls. 44:09 - Component #6 of the Success System: In-person client events. 45:20 - Component #7 of the Success System: Annual real estate checkup. 47:29 - Component #8 of the Success System: Your website. 49:08 - Component #9 of the Success System: Blog and social media content. 51:21 - Strategies for qualifying your database. 53:31 - Quick overview of what we've learned so far. 54:50 - Does the Success System work for new agents? 58:21 - Learn more about the Client Referrals system with a free 20-minute consultation. Next Steps Contact Phil Hollander via email or at 800-308-6134 ext. 217 for a free 20-minute consultation Visit MorrisMarketingGroup.com to learn more Read articles about Lead Generation, or explore more Lead Generation solutions in our Product Directory Watch more webinars
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